Directed by John Pace for Infinity Squared

Motion Graphics by Benjamin Zaugg.

Pixel Art and Animation by Ivan Dixon

Macca's cracks the one million Facebook fan milestone and becomes the largest Australian QSR Facebook community.

To celebrate the occasion, McDonald's has created a video that draws inspiration from, and celebrates, the varying nature of Facebook fan loyalty by highlighting the weird, wonderful and wacky comments that Macca's fans have posted to the page since 2011.